Design the system
Advisory
Operating model, capacity, talent architecture, metrics, and fractional leadership. The structural work that decides how the org is run.
FOR SOLUTIONS AND REVENUE LEADERS
Presales advisory and enablement for SaaS companies.
Presales Advisory Group helps you design the operating model, build the team's skills, and prove what presales is actually worth to the people who fund it.
The job right now
You know the demands. You hear them every day.
Leadership wants an AI story by the next meeting. Ramp is running twice as long as it should and your best SE just gave notice. Nobody can fully explain the coverage model, including the person who built it. And every budget cycle you defend headcount with anecdotes, because the dashboard measures activity and the board funds outcomes.
None of that means the team is failing. It means the function grew faster than the operating system underneath it, which is what happens at every company as they start to scale. The reality is that most of what you're hearing is noise. The work starts with determining what actually moves revenue.
HOW WE WORK TOGETHER
Three paths to engage. The door depends on the job.
Build the skill
Enablement
AI programs, discovery, narrative storytelling, and coaching. Built for leaders, teams, and individuals, and scoped to yours.
Hold the room
Speaking
Sales kickoffs, event keynotes, and hosted executive roundtables, combining your world with industry experience.
“We brought David in for an SE leadership session to help us work through some structural transitions and get his perspective on where the SE role is heading in the age of AI. He came in with real industry patterns, not generic consulting frameworks, and the session gave our leadership team tangible deliverables and focus areas that helped us center our vision and set strategic direction. David continues to be a resource for the team and I'd bring him back in without hesitation.”
Leadership and advisory from someone who has run the function, not just studied it.
Prior to starting Presales Advisory Group, David Maloof built and led solution engineering organizations at Salesforce, Oracle, and MRI Software, most recently as Vice President, Global Sales Engineering, Enablement and Value Consulting at MRI. He founded Presales Advisory Group in 2025 to do the work he cares about most: helping SE leaders turn their organizations from demo teams into revenue engines.
Selected Operator Outcomes
100-person organization
Built and trained a new North American presales organization in 18 months.
55% higher ACV
In supported deals following a redesign of how specialist teams engaged across the sales motion.
56% faster time to productivity
Through a redesigned approach to hiring, onboarding, and development.
Start with a conversation, not a contract.
Thirty minutes, no deck. Bring the thing that's bothering you and we'll figure out the best path forward together.